Diamond Promotion: “All we need is a fraction of a percent of sales.”

While many of you may be taking a break, industry news never stops coming. An online, Florida-based publication article was headlined: “Lab-Grown Diamonds Surge 2,000% In Popularity As Sustainable Wedding Option.” “Some jewellers say interest has grown by more than 2,000% in five years as people look for more affordable options. They are physically and […]

In search of value

Have you ever been to Trader Joe’s? It’s a supermarket with its very own signature, atmosphere, and product offering. When you walk in, chances are you’ll almost immediately encounter products that you’ve either never seen or are very surprised to find there. Trader Joe is performing very well these days. A survey run by placer.ai, […]

How effective is the Natural Diamond Council?

January 22, 2023 – Last week, our colleague Jonathan Kendall called attention to a post of a fellow Linkedin user, Matthew Potter. Kendall wrote: [quote] “A really big theme of the last few years has been the virtual obsession about big data. This post is just excellent because like me I’m sure many of you […]