On March 16 and 17, we held the 23rd Presidents’ Meeting of the International Diamond Manufacturers Association (IDMA). Below, I’d like to copy and paste the spot-on report by Kathy Hillelson, CEO at OWL Financial Group and a member of the Diamond Manufacturers and Importers Association of America(DMIA)
On her LinkedIn page, she listed the topics discussed and the conclusions reached:
💎 Terminology Matters: Not all diamonds are mined. Therefore, they should be referred to as “natural diamonds,” not “mined.”
💎 Strategic Marketing: Advertising and marketing are crucial for sustaining industry growth and preventing stagnation.
💎 Continuous Education: Educating clients, retailers, and sales teams is crucial for informed decisions.
💎 Accessible Learning: The Natural Diamond Council has enhanced diamond education through an online platform: https://lnkd.in/eM_t_63S.
💎 Unified Messaging: A collective industry voice is vital. Leaders like Olivia Landau of The Clear Cut exemplify effective communication by sharing the story behind natural diamonds and clarifying the distinctions between lab-grown and natural diamonds.
💎 Embracing New Platforms: Adapting our messaging to resonate across different generations is key. Gen X, Millennials, and Gen Z engage with various different platforms, and evolving our marketing strategies ensures